The product is positioned as a celebratory drink for events, dinners, parties or gifts for non-alcohol drinkers. But in our humble thoughts, designing the product as a juice or sparkling drink only will only lessen its luxury feelings. That’s why the design is created with a true wine-like look and feel.

We used a combination of silver ink and hot foil prints to enhance the luxury feel of the the label. The foil wrapper on the bottle top also contributes to this. We also added a side label note that serves as a tag, if the product is to be presented as a gift.