Southern Point Identity And Print
southern point, identity design, brand design, natta property, property graphic design
Identity and promotional design developed for the high-end Soho concept in the heart of the busiest district of Southern Surabaya.
The brand name, ‘Southern Point @’ was chosen for future possible development, where its name will change based on the development area: Eastern, Western, Northern and Southern. The ‘@’ will serve as the location pinpoint of the project i.e: @ Margorejo (the area name).
The promotional brochure is designed using a combination of metallic gold and silver color, giving the print a luxurious look while retaining the modern masculine feel. Pictograms are used to communicate key points other than traditional narations. The finishings used on the print are spot varnish on selected images and areas, along with blind spot on the cover page that serves as the main image of the design.