BRAND IDENTITY, COMPANY PROFILE, BOOK DESIGN
A trucking company needs a rejuvenated brand identity to break the clutter in the industry. Competing for attention among other giants in the industry, the brand needs to look fresh, uplifted and distinct. The project ranges from identity development to company profile design.
Siaga is literally translated as ‘alert’ and ‘always standing by’. Suggesting the fast response in providing their services. The new identity is a play of speed lines, made in distinctive vibrant color while suggesting dynamic and motion. A secondary dark tone added to enhance the vibrancy of the corporate colors.
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The company profile design packs all service information and story behind the brand – wrapped in a magazine, light reading style.
The logo on the cover was printed using special fluorescent ink, adding a new level to the color vibrancy. Postproduction techniques like hot foil stamping and selective spots are used to enhance the overall visuals.