Beaussentials Skincare Brand identity
BEAUSSENTIALS, IDENTITY DESIGN, BRAND DESIGN, PACKAGING DESIGN, SKINCARE, RETAIL DESIGN
Born out of the concept of an easy, simple yet effective skincare routine, Beaussentials combines the main active ingredients (that are usually packed into series of products) in just a few steps.
The brand needs an identity and packaging design that deliver this concept for the high-end market.
The logomark is shaped from a geometrical flower to give a modern touch.
The logo itself is applied, not only in printed media, but also in a 3D-shaped cap for the packaging nozzle.
The identity color chosen for the brand is a combination of purple with bluish shade, white and a hint of rose gold as accent.
The universal packaging bottle are custom designed with basic geometrical shape of rectangle and cylinder, with the gradient purple color was printed on it, along with the transparent label and rose gold hot stamping as accent, providing a sense of dimension while creating a luxurious visual for the whole look.
a custom rose gold metallic color is custom-picked for the bottle top and pump, also on the injection-style ampoule for serums.
The inner box is designed using metallic spot ink in silverish purple color, giving the box a distinct luxurious aspect. To finish the design, a rose gold colored hot foil is stamped on top, in the shape of the geometrical flower logo.