Akeno, Property, Identity design, graphic design, brand development, real estate
Akeno is the new cluster from the Grand Kenjeran, Surabaya. The project ranges from developing the concept, identity and the whole set of promotional materials.
Akeno was designed and introduced for a different target audience from the client’s previous product, Pinewood. A new visual style and look but still breathe the same spirit as the mothership brand, The Grand Kenjeran.
Akeno was derived from the Japanese language, meaning “a beautiful dawn”. The “o” visual on the logo was also suggesting an image of a breaking dawn, a rising sun. We also named the houses in similar concept, Kira and Sora – the first light in the sky. For the color tone, we use a combination of terracotta and cyan, which was very uncommon for the category. Terracotta suggests a sense of calm and earthy tone while cyan keeps the design vibrant and current.
The printed materials was done in uncoated, rather coarse book paper to give a sense of simplicity and Japanese humble aesthetics. a way to help the brand stands out from the rest of the competitors where the others usually used glossy white papers with post production techniques. and yes, to keep our production cost on budget too.